McEvoy and Associates Using multimedia as a marketing tool
Using multimedia as a marketing tool
Statistics have shown that watching videos holds the attention of people for longer compared to that of reading articles. Research has also shown that multimedia can increase the amount of time a person spends on a page; it can hold a viewer’s attention for as much as 30seconds longer.
Videos can give your company as new look and feel. People can put a name to a face and this can be a warmer approach when trying to attract new customers. When having a video online you need to make sure the content of the video is targeted to the correct audience and it is optimized with key messages. You can use social streams such as facebook and Youtube to reach out to the target audience. By using these sites it also allows the customer to respond to you by commenting, rating and sharing the clip with their friends or colleges. By creating this interacting it will build and sustain relationships.
Another marketing tool you can use is your website. By embedding the video on the website it allows the customers you are visiting your site to automatically see the video. Multimedia is changing the face of online marketing. This form of marketing reaches all people and in particular those who may prefer to learn visually.